How a Web Designer Can Build SEO Friendly Site

A huge mistake people still make today is to think that web designers don’t need to know about Search Engine Optimization. Today, every web designer should have some knowledge of SEO because the importance of SEO is not only to online marketers but to everyone who wishes to create a positive impact on the cyberspace. If you are a webmaster and has a website of your own that is running, or if you are designing and developing a site for a client (s), unless you implement some SEO techniques, the site will be ranked very poorly, if at all it will get any rankings in the first place.

Learning to design a great SEO friendly site isn’t a joke as it needs a very orderly and dedicated approach. First of all, you have to do a thorough research on the keywords and key phrases that will be put on both the content, anchor text, header tags, meta tags, and URL, you have to know the right keyword density, CCS style sheets etc. All these things should be done from the point of view of the search engines, but with the target audience in mind. While designing a SEO Friendly website, the basic things that you should avoid include using flashes, using frames within the texts, using excessive media, and use of excess images in the text area.

Keyword research is very important and can never be overemphasized when designing a SEO friendly site. For a start, you have to familiarize yourself with such tools as word tracker and any keyword research tool online, thank God there are many of them which are free to use. Word tracker for example has proven to be a very effective tool in keyword research that will give you very relevant results that will automatically help you capture the attention of your target audience almost instantly. Always know about misspelling search and competition search and you’ll be good to get started with a SEO friendly site.

Keywords placement is of equal importance. First off, always place your researched keywords in different tags. While keyword research is hard and complex in its own right, what is more complex is the correct keyword placement. When you stuff a site with keywords, especially on the header and title tags, you’ll not go any far. Putting keywords on the URL is equally important. In the event that you have lots of words that you want featured on the URL, you can always separate them well using characters such as dashes.

Apart from the website’s logo and other very important symbols, always keep your web content free of images, and if you MUST have images on your site, their placement will also matter a lot hence you have to be reflective, although this is a topic for another day.